PPB August 2020

Cannab i s Market Snapshot When crafting cannabis promotions, consider a unique angle: tourism. After months of mandatory lockdowns, many people are itching to travel. In states where cannabis is legalized, a clever promotion could be just the ticket to attract visitors. States such as Colorado and Washington have already seen tourism spikes as a result of their cannabis legalization laws. Nearly half of all tourists who visit the Centennial State do so because of the state’s liberal marijuana policies, according to the Colorado Tourism Office. Promotional products distributors can also focus on the medical cannabis market. About three in four U.S. adults (64 percent) believe cannabis has medical benefits, according to BDS Analytics. Among those who use over-the-counter medication or prescription drugs, 41 percent have reduced their use as a result of cannabis. Adults who want to steer clear of pharmaceuticals but may need help with sore muscles, insomnia or anxiety can often turn to cannabis. With promotional products, brands can get in front of these consumers with a more affordable, prescription-free solution to their problem. The ABCs Of THC And CBD Hazy about the difference between marijuana, hemp, THC and CBD? Here’s a pot primer: Marijuana (aka cannabis) refers to the dried leaves, flowers, stems and seeds of the cannabis plant. It contains both mind-altering and non-mind-altering compounds. CBD (cannabidiol) is a non- psychoactive compound derived from the cannabis or hemp plant. CBD can only be used in cosmetic products if it contains less than 0.3-percent THC. THC (tetrahydrocannabinol) is another compound derived from the cannabis plant, but this one has psychoactive properties that alter the mind. Hemp is a non-drug variety of the cannabis plant that has many uses. Source: Healthline This Bud’s For Me Liberals (24 percent) are six times more likely to use cannabis than conservatives (four percent), and twice as likely as moderates (12 percent). Men (15 percent) use marijuana more than women (nine percent). Between 13 and 16 percent of adults across the East, Midwest and West smoke marijuana, versus seven percent in the South. Source: July 2019 Gallup poll Matsabe / Kojin / Shutterstock.com 40 | AUGUST 2020 | GROW