PPB August 2020

Shutterstock.com by Audrey Sellers Cannab i s Pot Of Gold There’s money to be made in the smoking-hot cannabis market. Here’s how brands can light up their marketing with promotional products. C annabis, once affiliated with sketchy street corner dealers, has blossomed into a thriving industry with a crop of eager consumers. Cannabis—aka marijuana—is the most widely used substance in the world, according to a UN World Drug Report. Nearly 160 million people around the world use marijuana, and more than 94 million U.S. adults say they have used it more than once. Grand Review Research projects that by 2027, the global legal marijuana market will reach nearly $74 billion. This growth is largely due to the increasing adoption of cannabis as a pharmaceutical product for treating a range of medical conditions. While cannabis is still illegal under federal law, 36 | AUGUST 2020 | GROW