PPB July 2020

Post-COVID-19: What Role Will Promotional Products Play In Marketing? N ow that states have reopened and people are back to work, at least to some degree, business will be different, but how? Will client budgets be right-sized and constricted? What will events, such as trade shows, look like in our post- coronavirus world? To what extent will virtual communications opportunities remain? How will companies approach hiring practices when they begin to hire again? Will there be challenges relating to employee morale and productivity? Is social media going to have a hangover? Will businesses be eager to invest and spend money? Here are a few predictions and ruminations that I hope help as we all dig out and get back to business. by Danny Rosin, CAS epixproductions, Natykach Nataliia / Shutterstock.com 58 | JULY 2020 | GROW