PPB July 2020

42 FINDING THE WAY BACK Straight talk from suppliers on their businesses post-lockdown and what they are most optimistic about. 14 RECOGNIZING ARTISTIC EXCELLENCE 2020 PPAI Pyramid Awards in Supplier Decorating 4 Perspectives Scrappy And Entrepreneurial 8 Feedback 11 INNOVATE 12 Question Hands-On Or Hands-Off? 26 Eye On Apparel Corporate Wear 35 GROW 36 Market To Market HR/Employee Recognition 50 Editor's Picks Writing Instruments 58 Marketing Post COVID-19: What Role Will Promotional Products Play In Marketing? 61 THINK 62 Profile Nancy K. Schmidt, AIA Corporation 64 Management Shift Happens 68 Viewpoint How I See Our Industry Evolving Post-COVID-19 71 Fast Forward COVID-19 Sparks A Comeback For Some Products 79 CONNECT 80 PPPC Communiqué 82 Snapshots 84 Inside PPAI 87 People News 89 New Members 96 Datebook 98 The Creative Calendar ra2 studio, Hugo Felix, Kamenetskiy Konstantin / Shutterstock.com Mia Stendal / Shutterstock.com Cover: ra2 studio, Hugo Felix / Shutterstock.com contents Promotional Products Business The Of cial Business Monthly of Promotional Products Association International JULY 2020 | JULY 2020 | 3