PPB July 2020

Finding The Way Back Straight talk from suppliers on their businesses post-lockdown and what they are most optimistic about. page 42 The Write Stuff I Ink, I Can Affordable, desirable and useful, end users depend on quality writing instruments to serve their everyday needs, from signing a bill to writing out grocery lists. No matter how many writing instruments someone has, there will always be a desire for more. page 50 36 MARKET TO MARKET HUMAN RESOURCES AND EMPLOYEE RECOGNITION 58 MARKETING POST-COVID-19: WHAT ROLE WILL PROMOTIONAL PRODUCTS PLAY IN MARKETING? GROW | JULY 2020 | 35