PPB June 2020

Proforma Grapevine Promotions PPAI 354224 Proforma Marblehead Marketing PPAI 348705 Promotional Concepts PPAI 739603 Promotional Concepts, LLC PPAI 194405 Promowave Pty Ltd. PPAI 615287 Red Scorpion Printing Services PPAI 270460 Robot Monkey PPAI 785941 Rohr Marketing PPAI 255557 Ron’s Custom T-Shirts PPAI 693528 Rose Country Promotions PPAI 779558 Rotter Advertising Specialties PPAI 229208 Royalty Awards & Promotions PPAI 668351 Safeguard Business Forms & Systems PPAI 689630 Sassy Promos PPAI 783127 Scott Advertising Specialists PPAI 108425 Screw City Creations PPAI 785858 SEEN MERCHANDISING PPAI 694667 Seeyourlogohere.com PPAI 772231 Signarama Whitby PPAI 783533 Stolze Printing PPAI 783543 Streamline Distributors PPAI 776498 T R Miller Co., Inc. PPAI 785688 Taste of Sin Mobile Bartending Catering and Event Planning Services, LLC PPAI 783490 TazPack, Inc. PPAI 785823 The Instant Print Shoppe (Chatham) Ltd. PPAI 785902 the promotion factory PPAI 304319 Threaded Dragon Custom Embroidery PPAI 711378 Tiger Press PPAI 784395 TUE Media PPAI 783424 US Printing & Promotions PPAI 485520 Wescan Embroidery PPAI 675684 What’s Happening Promotions PPAI 578107 XLCONCEPT North Americas, Inc. PPAI 785657 REPRESENTATIVES Agile Sales, LLC PPAI 785662 SUPPLIERS Island Bamboo PPAI 780831 Pearsox Corporation PPAI 762416 Your Ears Rock PPAI 784469 1/28/2020 PCT January 22, 2020 https://www.magnetmail.net/actions/email_web_version.cfm?ep=Zj0mdX5iQ5t2XLwu0XQh60btm6WNuyI3Dw6H9a8TDDMH9u-LVIW2W6Zg90WM8C … 1/2 Top-ShelfTipNo. 15: “Makeevery interaction count,even the smallones.Theyareall relevant.” ShepHyken FiveTrendsThatWillReshapeCustomerService Howoftendoyou consider the customer serviceyour teamprovides? Ifyouwant togrowandmaintainyour customerbase in the comingdecade,you can’t let your customer service stagnate.PeterDaisyme, co-founderofHostt, says that consumersare four timesas likely tobuy froma competitoraftera service issue than theyareaftera productone. Sohow canyoumake sure thatyoudeliver stellar customer service?By stayingon topof trendsand innovating. In this issueof PromotionalConsultantToday ,wediscuss the five trends thatDaisyme sayswill reshape customer service. 1.Socialmediawillbecomedefaultchannels. AsmillennialsandGenZersmakeupa largerand larger shareofyour market, socialmediaoutreach is likely tomakeupmore thanhalfofyour customer-service requests, saysDaisyme.Those runningyour socialaccountsneed tounderstandyourproductor service likeveteranmembersofyour customer-service staff.Daisyme recommendsusing chatbots to field commonquestions,which freesup time foryour teammembers to tacklemore complexquestions. 2.Automationwillget thehuman touch. AutomationandAIarehot topics inevery sector,and customer service is noexception,notesDaisyme.However,when customershear “customer-serviceautomation,” they thinkofautomated menusand spammy robocalls.From theuser’sperspective, that sortofautomation isworse thannoneatall.Automation willbeamust,according toDaisyme,but it’sbestused toaugmenthumanworkers. 1/28/2020 PPBNewslink January 1, 2020 https://www.magnetmail.net/actions/email_web_version.cfm?ep=Zj0mdX5iQ5t2XLwu0XQh60btm6WNuyI3Dw6H9a8TDDMnnyMz4pR8_YX5drGCxGn… 1/5 January 2, 2020 Sendnews to JamesK@ppai.org TopNews . Business Leaders'BiggestConcern In2020 IsRiskOf Recession A new survey reveals that theworld's chief executives view the risk of a recession as their biggest external concern in 2020. Attracting and retaining talent ranks as their top internal concern. They also feel unsettled by trade uncertainty, political instability andmore intense competition from disruptive technologies.However, they plan to counter such forces by developingmore innovative cultures and new business models. Readmore Business Leaders' Biggest Concern IndustryNews . Trump ToSignPhase-One TradeDealWithChinaOn January15 On Tuesday, President Trump tweeted that hewould sign a phase-one trade dealwith China on January 15 in a ceremony at theWhiteHouse and vowed to later travel to Beijing to begin talks on phase two. The news comes aftermore than a year of tariffs stemming from concerns about China's intellectual property theft and trade practices. Readmore Trump To Sign Phase-One TradeDeal PPAINews . NextMonth,PPAIWebinarSeries LooksAtProfessional Branding Throughitswebinarseries,PPAIprovidesindustryprofessionalstools, bestpracticesandactionableidealsthattheycanusetobuilduptheir businessesandexpandtheirskillset.OnJanuary29at1pmCT, "Branding:NotJustIcingOnACupcake"offerstoolsandideasfor brandingasaprofessionalandasabusiness.Thewebinarrosteralso featuresawiderangeofideas,updatesandothertopicsimportantto promotionalproductsindustrypractitioners.Allsessions,exceptfor certaineventrecordings,arefreetoPPAImembersandinclude MAS/CAS credits. | JUNE 2020 | 95 CONNECT