PPB June 2020

These campaigns won PPAI Pyramid Awards for creativity, execution and results. Find more case studies in dozens of categories at ideasource.ppai. org. It’s free for PPAI members. Big Deal In Big D The City of Dallas’s Office of Economic Development wanted to entice investors to develop the Dallas Central Business District. A clean black-and-white logo was developed for use on invitations, name tags and flash drives, which were pre-loaded with information and presentations. The campaign resulted in a $1 million commitment to remodel downtown’s Thanksgiving Square and to build a 495-space parking garage. As a result, the expansion attracted two companies to relocate to the area, bringing in 2,850 new jobs. Georgia OnMy Mind To promote keeping expenditures in the state, a selection of products were chosen to support a Made In Georgia theme for delegate gifts at the State of Georgia’s annual meeting. Because the Peach State is primarily agricultural with strong service industry ties, products selected included an apron, coaster, Solo cup and regional cookbook— all locally provided. Even the packaging was locally sourced. The gift was appreciated by the recipients and the $15-$20 spent for each gift went back to the local economy. Pyramid-Winning Government Case Studies Campaign Collateral The bamboo sticky notepad allows local governments to promote health initiatives in an eco-friendly way. Customize the renewable bamboo cover with a full-color imprint. Goldstar / PPAI 114031, S7 / www.goldstarpens.com The hand sanitizer mini-wipe canister is ideal for public health campaigns. Containing 30 antibacterial non-alcohol formula wet wipes, the canister is available in black, green, and red and features a flip top with a keychain. Crown/IMAGEN Brands PPAI 113430, S10 www.imagenbrands.com | JUNE 2020 | 63