PPB June 2020

46-percent increase over 2018, when the question was asked for the first time in this survey. The number of distributors selling retail-branded products increased among both large and small segments. Among large distributors, nearly all of them (98 percent) sold retail-branded promotional products, down from 96 percent in 2018, compared with 87 percent of small distributors, up from 79 percent in 2018. Sustainable Products Sales Sustainable products are defined as products marketed to consumers for their eco-friendly attributes either through its production, use or disposal. Examples include, but are not limited to, reusable products, products made with pre- or post-consumer recycled materials, products made with biodegradable or compostable materials, products with third-party verification or labeling, products offering take-back programs and/or products made in the USA. The question of net sales in relation to sustainable products was asked for the first time in this survey, and are estimated to be $2,789,867,346, or 11.5 percent of total industry sales. Among large distributors, nearly all (99 percent) sold sustainable promotional products, as did 78 percent of small distributors (see Figure 10 ). Michaela Mora is principal of Relevant Insights, LLC. Log-In For More Details Get the full report, including additional data, charts and the list of top-selling products and programs at www.ppai.org/ members/research. The report is available to PPAI members only and a log-in is required. For questions on this report, email KeithV@ppai.org. ALLDISTRIBUTORS Figure 7: U.S. Distributors Pro t Experience, Comparing 2019 To 2018 LESS THAN 2018 GREATER THAN 2018 SAME AS 2019 OVER$2.5MILLION UNDER$2.5MILLION 55% 27 % 18 % 67% 20 % 12 % 57% 26 % 17 % 2014 2015 2016 2017 Figure 8: Sales Volume With Non-Industry Suppliers, 2014 - 2019 OVER $2.5 MILLION UNDER $2.5 MILLION $1.2B $1.0B 2018 2019 $2.3B $1.5B $1.2B $2.7B $1.6B $1.2B $2.8B $2.2B $1.2B $3.4B $2.3B $1.5B $3.7B $2.3B $1.3B $3.6B 2014 2015 2016 2017 Figure 9: Online Sales Contribution To Distributor Business, 2014 - 2019 OVER $2.5 MILLION UNDER $2.5 MILLION 2018 2019 $3.1B $0.8B $3.9B $3.3B $0.9B $4.2B $4.3B $1.1B $5.4B $4.7B $6.0B $3.3B $1.2B $4.5B $2.2B $1.4B $3.6B $1.4B 2019 Figure 10: Sustainable Products Sales Contribution To Distributor Business, 2019 OVER $2.5 MILLION UNDER $2.5 MILLION $1.4B $1.4B $2.8B FEATURE | PPAI Exclusive Research: 2019 Distributor Sales Volume Estimate 48 | JUNE 2020 |