PPB June 2020

4 Perspectives What The Lockdown Taught Me About The Promo Industry 8 Feedback 11 INNOVATE 12 Question Living In A Post- Coronavirus Business World 14 Profile Brave Leaders 28 Eye on Apparel Winterwear 37 GROW 38 Editor’s Picks Products To Get Back To Work Safely 58 Market To Market Government 67 THINK 68 Social Good Facilisgroup 70 Marketing Business Is Out There—If You Know Where To Look 74 Personal Development Maintaining Boundaries And Balance When Working Remotely 82 Fast Forward Verizon Donates Up To $5 Million To Help Small Businesses 85 CONNECT 86 People News 88 Inside PPAI 89 PPPC Communiqué 90 Snapshots 93 New Members 98 The Creative Calendar contents Promotional Products Business The Official Business Monthly of Promotional Products Association International JUNE 2020 78 BUILD YOUR BRAND. SHAPE YOUR COMMUNITY. Employ your company’s values to set yourself apart from the competition. 49 WHERE DO WE GO FROM HERE? A look at how a sample of industry distributors are faring after the COVID-19 economic fallout and what they are expecting and planning for around the next turn. 44 THE TIPPING POINT REALIZED As small distributor sales weakened in 2019, the industry followed, producing the first downswing in sales in a decade. 18 PEAK PERFORMANCE Reaching optimal results in marketing often means going over the top to get there. | JUNE 2020 | 3