PPB June 2020

prints—especially tiger prints, according to The Business of Fashion. In addition, expect to see bold, lush colors, such as mustard, in coats, trenches and longer jackets, and touches of shearling incorporated into coat collars, cuffs or other details, says StyleBlueprint. Wool accents are also appearing in high fashion as a substitute for fur from designers Stella McCartney, Valentino, Petar Petrov and Celine. And gone are the days of matchy- matchy styles. The coming fall and winter seasons welcome the pairing of saturated, in-your-face colors with equally brilliant prints—a perfect combination for brands that want to leave a lasting impression. (See page 30 for this season’s top colors.) Another trend that may be particularly well-received by end users is the oversized, puffy coat, as well as the poncho—styles by designers Isabel Marant, Max Mara and Etro lit up runways—and even blanket-style coats and accessories, seen in styles by Gabriela Hearst, Proenza Schouler, Libertine, Chloe, Balmain and Givenchy. This coming season, brands can offer end users styles that’ll keep them snug and warm all season long. Being able to wear stylish blanket-like clothing that’s also fashion-forward is any homebody’s dream come true. Following fashion into the cooler seasons is this year’s ongoing push toward sustainability and eco-friendly selections. Look for jackets made from 100-percent polyester that mimic sheepskin—like Stella McCartney’s skin-free skin jacket—winter apparel made from 100-percent recycled cotton, and wearables made with production processes that provide work to people in developing countries. Read on to see how some of these trends translate into popular promo apparel. Cozying Up For a seasonal, themed giveaway or as part of an annual gift to employees, brands can’t go wrong with a pair of super comfortable socks. And with more companies transitioning to the work-from-home environment, they’ll likely gain more use now than ever before. Socks are also a great choice for employees who spend most of the day on their feet. These 100-percent acrylic Fashion Fuzzy Feet are available in 10 colors and patterns with a non- skid bottom. Suntex Industries PPAI 113094, S5 www.suntexindustries.com Sherpa has a look that’s similar to the big trend of shearling, and this Ladies Full Zip Sherpa Jacket , a best-seller, is nothing short of lush. Made from 100-percent polyester Sherpa, the jacket features a flattering shape to complement feminine contours, with pockets for functionality. Details include a collar and half-moon facing at the back of the neck, gathered sleeve opening with elastic cuff and welt pockets on the front. It’s a great look for end users to wear with a pair of jeans when they’re out and about. Available in XS-3XL in frosty grey, black, charcoal, navy and natural (shown). Boxercraft / PPAI 159420, S5 / www.boxercraft.com | JUNE 2020 | 29 INNOVATE