PPB June 2020

Wi n t e rwea r by Danielle Renda Snuggle Season Brands can approach the cooler months with on-trend, comfy-cozy styles with high-fashion elements. W hen it comes to branded apparel, one of the surest ways to guarantee your client’s brand gets the exposure they are looking for is to offer styles that end users want to wear. When the temperature drops again and it’s time to pile on the layers, it’s not only important that formmeets function—that clothing is warm, cozy and easy to wear—but that it’s on trend and complements the wearers’ unique needs. If a brand gets it right and selects pieces that are fashion-forward and perfectly aligned with the target demographic, there’s a much greater likelihood for that item—whether it be a jacket, sweater, gloves, scarf or hat, or all the above—to be worn as intended and provide maximum exposure for the brand. When selecting promo apparel that is fashionable and purposeful, it’s important to be up to date on the latest looks in retail, which draw inspiration from high fashion and runways around the world. For the coming winter season, there’s a lot of room for playful experimentation, with outerwear trends ranging from neutrals with pops of color to shearling accents and animal 28 | JUNE 2020 | INNOVATE

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