PPB June 2020

Spector & Co. Champlain, New York Silver Winner OBJECTIVE: To provide distributors with a fun and useful marketing aid to educate themselves and their end users on the benefits of including Near-Field Communication Technology (NFC) in their next promotion DETAILS: As a suggestive selling tool on how NFC links could potentially be used, supplier Spector & Co. developed a fictional website for a financial institution so distributors could experience firsthand how NFC can take promotions to the next level. Spector chose its best-selling Fabrizio journal, designed a logo and website for a fictitious company— Heron Bank—allowing journal recipients to experience NFC technology first-hand. The journals were packaged in customized, full-coverage 4CP sleeve boxes, printed with details of this case study along with step-by-step activation instructions. RESULTS: The new sales tool resulted in upwards of 100 orders in three months and provided exposure for the Fabrizio journal and the company’s decorating capabilities. Winner’s Spotlight PPAI’s annual Pyramid Awards spotlight excellence in ve categories: Client Programs, Marketing, Supplier Decorating, Supplier Stars and Technology. See the full list of gold and silver winners for 2020 and read more about them at ppai.org/members/awards/award-winner-highlights. Supplier Sales Support Materials 2020 PPAI Pyramid Awards | FEATURE | JUNE 2020 | 27