PPB June 2020

Outdoor Cap Co., Inc. Bentonville, Arkansas Gold Winner OBJECTIVE: To make it easier for Outdoor Cap Co.’s distributors to sell headwear to customers DETAILS: Supplier Outdoor Cap created business development kits (BDKs) to make it easier for distributors to sell headwear to their customers. Each free BDK contained a custom cap for each of the three decoration programs, a flyer explaining the details of each program, an industry-specific sales white paper, a customizable flyer and a customer-focused PowerPoint sales presentation and “How to Use BDK” blogs. Since the program was created in 2017, Outdoor Cap has developed and delivered 14 different BDKs that address the vertical markets in its business. Outdoor Cap Co. emailed its distributor list with calls to action encouraging them to request a BDK, and it published multiple blogs and social media updates to entice sign-ups as well. RESULTS: Outdoor Cap has delivered 1,088 kits to distributors. In total, the blogs were downloaded 5,317 times; the flyers, 2,513 times; the sales white papers, 1,240 times, and the PowerPoint, 717 times. Supplier Sales Support Materials FEATURE | 2020 PPAI Pyramid Awards 24 | JUNE 2020 |