PPB June 2020

INNOVATE 12 QUESTION: LIVING IN A POST- CORONAVIRUS BUSINESS WORLD 14 PROFILE: BRAVE LEADERS page 28 Snuggle Season Brands can approach the cooler months with on-trend, comfy- cozy styles with high- fashion elements. Peak Performance Reaching optimal results in marketing often means going over the top to get there. page 18 | JUNE 2020 | 11