PPB May 2020

44 WORKING IN A NEW REALITY Promo distributors, hard hit by their clients’ temporary business closures and event cancellations, hang on as the economy tumbles by keeping customers their key focus. 16 EMPOWER YOUR PEOPLE TO THRIVE Your business succeeds when your employees succeed. Build a workplace of diversity that engages employees and empowers them to flourish. Part two in a series. 4 Perspectives Change Is Happening Make It Count 8 Feedback 11 INNOVATE 12 Question How To Move Forward Amidst The Uncertainty 14 Profile Lisa DeJong, MAS CE Competitive Edge, LLC 20 Eye On Apparel Trying Sustainability On For Size 27 GROW 28 Market To Market First Responders 38 Editor's Picks Calendars Make A Timeless Statement 51 THINK 52 Tech Talk Website Personalization 56 Management Hiring Virtual Assistants, Part 2 60 Social Good Orbus: A Goal Beyond Green 62 Fast Forward The Marketing Industry Takes A Plunge 69 CONNECT 70 Close Up Hirsch Gift, Inc. 72 Factory Floor 2 Monkey Trading Company 74 Snapshots 78 People News 79 Inside PPAI 83 New Members 92 The Creative Calendar contents Promotional Products Business The Official Business Monthly of Promotional Products Association International MAY 2020 | MAY 2020 | 3