PPB May 2020

To make an impact with first responders, it’s critical to arrive on the scene with the right promotional products. are there when they are called upon and often shoulder unfathomable burdens as they fulfill their commitment to serve their communities. In recent months, these professionals have courageously responded to everything from the global coronavirus pandemic to natural disasters. In the United States, the force of first responders is more than four million strong. The U.S. Department of Homeland Security reports that approximately 4.6 million career and volunteer policemen and women, firefighters, emergency medical technicians and paramedic workers serve throughout the country. In the coming years, the number of first responders is projected to grow. According to the U.S. Bureau of Labor Statistics (BLS), jobs for EMTs and paramedics are projected to jump seven percent from 2018 to 2028, which is faster than average. The BLS projects a five-percent employment growth for police officers and firefighters during this time period, which is in line with other professions. When citizens need help, they know who to call. However, not everything first responders do involves flashing lights and sirens. These professionals provide so much for their communities, from offering help installing car seats to providing free CPR classes. That’s why police stations, firehouses and emergency rooms are prime audiences for gifting promotional products—stat. Through branded items, public servants can connect with the public in meaningful ways. They can educate community members on how to stay healthy or guide them on what to do in an emergency. Public safety departments can also use logoed items to remind the community of the potentially life-saving programs they offer. Just as successful businesses promote their offerings, public safety departments can promote their services and programs with promotional products. Beyond awareness campaigns, promotional products can also help police, fire and emergency departments bolster recruitment efforts, show appreciation and reward the profession’s finest. While the U.S. Senate declared October 28 as Honoring the Nation’s First Responders Day, there are opportunities all year long to celebrate and recognize the contributions of first responders. Read on to learn more about the unique needs of the nation’s first responders and how you can use promotional products to go above and beyond for these critical personnel. | MAY 2020 | 29 GROW