PPB May 2020

When it comes to your company’s diversity, equity and inclusion efforts, it helps to focus on four categories of strategies that an organization can implement. These are the ARTS of diversity, equity and inclusion. • Attracting the community: Strategies for building a desirable reputation, image or brand as perceived by employees, the local community and the market • Recruiting new employees: Strategies for recruiting diverse talent into the organization • Training current employees: Strategies for providing your employees with appropriate and relevant training and professional development opportunities in an equitable, inclusive environment • Sustaining current employees: Strategies for engaging your employees to foster an equitable, inclusive environment, loyalty, innovation, motivation and productivity Last month’s first article in this three- part series, "Think Beyond Diversity. Focus On Company Culture," challenged us to go beyond diversity and to focus on company culture by assessing its values, goals and norms. Once you have a well-established company culture with clearly defined values and goals, shift your focus toward diversity, equity and inclusion. What can you do to increase diversity within your organization? What can you do to foster an equitable, inclusive environment? Start by examining the strategies you already have in place to attract the community, recruit new employees and train and sustain current employees: Diversity | FEATURE | MAY 2020 | 17