PPB April 2020

products and sharing some of their favorite promo items, and supplier Raining Rose produced a video highlighting the company and its promotional products that was shared across their social media channels. The industry-wide celebration of promotional products and the value they create returns May 4-8, 2020, to encourage clients, customers and prospects to advance promotional products as an essential component of a comprehensive marketing plan. Kicking off PPW!W on May 1, PPAI is joining the Ohio Promotional Professionals Association, local and state legislators, and suppliers and distributors from all over Ohio in Coshocton, the birthplace of promotional products. Events celebrating the day include meet and greets, product demonstrations, museum tours, presentations on the history of the advertising medium, and food and fun. PPW!W is built on ve pillars, which exemplify ways promotional products professionals can speak up for the industry and educate others on the unique ways that promotional products can be used to build brand awareness and recognition—and as the only marketing medium that end users can touch and will say “thank you” for receiving. They are: • Day One: Host an open house, meet-and-greet or company tour. • Day Two: Advocate for the industry by speaking to colleges, clubs or business groups about promotional products industry careers and the power of promotional products. • Day Three: Designate a day of service to support a local charity or cause. • Day Four: Share the industry’s impact on the economy with legislators, politicians and government of cials—this day, May 7, coincides with PPAI’s Legislative Education and Action Day (L.E.A.D.) on Capitol Hill in Washington, D.C. • Day Five: Partner with industry suppliers and regional associations and host a customer appreciation day. PPW!Week is an integral part of PPAI’s ongoing Get In Touch! industry branding campaign, the next generation of a ve-year campaign that was launched in January at The PPAI Expo 2020. The campaign was created to increase awareness and enhance the perception of the promotional products industry, as well as communicate the bene ts of working with promotional consultants. The overall goal of the campaign is to direct a larger share of advertising dollars to the industry. The campaign’s new tagline is “ADVERTISING YOU CAN FEEL” and is intended to remind viewers that the tactile effect of promotional products makes it superior to other media. A free toolkit is available to all PPAI members. Download it by visiting ppai.org/GetInTouch . Promotional Products Work! Week and the Get In Touch! campaign were created to increase awareness and drive traf c to regional and industry participant websites, educate buyers and drive business referrals to promotional products consultants. More information and planning tools are available at www.ppai.org/advocacy/promotional-products-work-week . Participating companies sharing photos and information via social media can hash tag their content #GetInTouch and #PPWWeek. Year after year, regional associations step up for Promotional Products Work! Week. In 2019, GCPPA took the industry’s message to the classroom to educate marketing students at Lynn University on what promo products can do. 86 | APRIL 2020 | CONNECT