PPB April 2020

Promotional Products Work! Week Returns InMay PPAI welcomes Promotional Products Work! Week and industry professionals to its headquarters every year. In 2019, the Association rolled out the red carpet for a lunch-and- learn session for area promo product pros. As part of its Promotional Products Work! Week recognition, distributor Quality Logo Products produced customer t-shirts celebrating the industry and highlighting its message. Now in its eighth year, Promotional Products Work! Week (PPW!W) has become a rallying point for professionals, companies and organizations in the industry, as it spotlights the importance of working with promotional products professionals and building awareness of the field. Last year saw a range of outreach efforts made by professional products business and regional associations to engage their customers and communities in the industry. Among them, the Promotional Products Association Southwest sponsored an end-user golf tournament at Coyote Ridge Golf Club in Carrollton, Texas, while the Gold Coast Promotional Products Association teamed up with Lynn University in Boca Raton, Florida, to engage with college-level marketing students to introduce them to the industry. Supplier Vantage Apparel produced a lineup of PPW!W content for its social media channels highlighting the power of promotional products, the staff of distributor Quality Logo Products sported custom t-shirts celebrating promotional | APRIL 2020 | 85 CONNECT

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