PPB April 2020

by James Khattak Expo East Brings Top Flight Education, Show Floor Experience To Atlantic City Expo East returns to the Atlantic City Convention Center in Atlantic City, New Jersey, on June 3-5. Produced by PPAI in partnership with the Specialty Advertising Association of Greater New York (SAAGNY), Expo East is the Northeast’s largest promotional products trade show and, this year, introduces several changes and updates to deliver a uniquely community-focused experience with the power and resources of a nationally-recognized trade show. For 2020, the Expo East show dates have shifted to a Wednesday through Friday format to help attendees get more work done during the week and focus on learning new strategies to make their business flourish. The schedule begins with a full day of professional development and education sessions at The Hard Rock Hotel & Casino Atlantic City on June 3, followed by two days of PPAI’s award-winning show production at the convention center. The Expo East show floor will bring attendees in touch with 400 exhibitor booths from across the industry. In addition, the popular Product Pavilions from the PPAI Expo in Las Vegas put the most coveted products all in one place and showcase four of the most popular product categories—Top Sellers, Green Products, Made In The USA and Express Ship. Also making the move from Expo is the coveted Professional Development Dome on the show floor. Education topics range from experiential branding to leadership skills to determining personal value, among other subjects. For more information and to register, visit ppai.org/expoeast. Expo East 2019 in Atlantic City, New Jersey, was abuzz with enthusiastic attendees who explored more than 350 exhibitors showcasing promotional products and business services aimed at the sought-after Northeast market. The show also delivered more than 30 education sessions focused on topics ranging from marketing to inspiration, sales, embroidery and behavior-based interviewing. 84 | APRIL 2020 | CONNECT