PPB April 2020

the promotional products and custom apparel industries, the company currently has 47 brick- and-mortar stores across the country, along with three retro- themed Airbnbs in Portland, Chicago and New Orleans. The latter wasn’t planned, but came about after Natenshon and Lynch kept traveling back and forth between the Portland location and their San Francisco headquarters, and needed a place to stay. Eventually, Natenshon suggested trying their luck with an Airbnb, and giving it “that real retro vibe that people love our stores for,” he says. Soon enough, the Portland loft, which opened in 2015, was booked for 300 days out of the year, and they look toward opening more locations. The Portland Airbnb is currently closed for renovations, but the company is looking to the future to open additional locations in Washington, D.C., New York and Austin. But despite the company’s onward expansion, Marine Layer will continue to remain dedicated to its core purpose of recreating everybody’s favorite tee, using a production method that’s sustainable and eco-conscious, and constantly remaining on the lookout for new ways to positively impact the community with its line of apparel. Ma r i ne Laye r 1 Marine Layer collects used t-shirts that are donated by the community. Any embellishments or screen prints are cut out of the tee, and the tees are then separated by color. 2 The remaining fabric is then cut into small pieces, which are shredded, breaking the material back down to ber. 3 The bers are spun into yarn, giving new life to used tees. 3 1 2 Danielle Renda is associate editor of PPB . The Re-Spun Process About Marine Layer Founding date: 2010 Principals: Mike Nathenshon, CEO, and Adam Lynch, chief operating of cer Number of orders lled per month: Hundreds of orders are ful lled each month through the company’s custom channel Most popular items: Signature Crewneck Tee, Afternoon Hoodie and Reversible Quilted Corbet 82 | APRIL 2020 | CONNECT C M Y CM MY CY CMY K