PPB April 2020

2020 50 Hats off to eight of the best multi-line reps: the industry’s unsung heroes. 14 THINK BEYOND DIVERSITY. FOCUS ON COMPANY CULTURE. Diversity in business is more than making a hire; it’s cultivating and supporting a culture of equity and inclusion. 4 Perspectives We’re All In This Together 8 Feedback 11 INNOVATE 12 Question The Delicate Sales Dance 18 Profile Larick Associates, Inc. Celebrates A Century 20 Eye On Apparel The Timelessness of Uniforms 29 GROW 30 Editor's Picks In Support of 'Me' Time 38 Management Virtual Assistants 42 A+ Promotions The Education Market 61 THINK 62 Social Good Allmade: The Impact Felt Around The World 65 Fast Forward Rethinking 'Masculinity' For The Next Gen 72 Personal Development Hack Your Workday 77 CONNECT 78 Close Up Donna Zahn 80 Factory Floor Marine Layer 84 Inside PPAI 89 PPPC Communiqué 91 Snapshots 94 People News 97 New Members 103 Datebook 108 The Creative Calendar contents Promotional Products Business The Official Business Monthly of Promotional Products Association International APRIL 2020 | APRIL 2020 | 3