PPB April 2020

by Audrey Sellers A+ Promotions From kindergarten through college, schools can make the grade with promotional products. I f you’re looking to break into the education market, there are many opportunities for you to explore. In the United States, there are an estimated 100,000 public schools, 34,000 private schools and 7,000 postsecondary schools, according to the National Center for Education Statistics. In addition to sheer size, the U.S. also spends more on education per student than any other country in the world. According to the Organization for Economic Cooperation and Development, the U.S. spends an average of $16,268 per year to educate a student from primary through secondary education, a figure well above the global average of $10,759. The market is ripe with opportunities for campaigns focused on hiring and retaining educators. Between 2014 and 2024, the U.S. Bureau of Labor Statistics projects nearly 1.9 million job openings for teachers of preschool through postsecondary school. 42 | APRIL 2020 | GROW Educa t i on