PPB April 2020

Se l f -Ca r e Pr oduc t s ThePowerOf Nail Polish? Despite being the smallest segment of the beauty industry, nail polish has replaced lipstick as the most-purchased beauty item, according to The NDP Group. Nail polish is one of the least expensive beauty products available and the act of painting your nails is an easy way to practice self-care. Painting one’s nails requires time, patience and creativity, but the result is instant gratification. Nail polish has helped pave the way for the self-care revolution. According to The NDP Group’s 2013 Nail Care and Polish Consumer Report, more than half of women, age 18 and older, have purchased nail products for at- home use or professional nail services in the previous year. Today, nail polish colors are unlimited with color-matching technology that brings the full color spectrum right to end-users’ fingertips. More than 60 percent of nail product/service buyers report that as long as they get the color they want, they do not pay attention to the brand. Pink, mauve, clear and red are the top color choices. Pop culture also has increased the popularity of nail polish. In the 1994 film Pulp Fiction , Uma Thurman, who played mob wife Miss Mia Wallace, wore a blood red—almost black—nail polish accessorized with a white button-down shirt and an ever-lit cigarette. The nail polish was Chanel Rogue Noir, and it became the first polish to attain cult product status after it was launched in 1995—and immediately sold out. Recently, nail art has revolutionized into wild, ultra-long and bold nail designs that celebrities like Billie Eilish and Lizzo are debuting on red carpets. According to Harper’s Bazaar, shades of blue and gradient coloring techniques are among the 2020 nail trends. Nail polish is here to stay, and those small bottles of polish are still a great way for brands to connect with users across all demographics. This Promo Beads Plush Hot/Cold Eye Mask provides the ultimate relief for tired, puffy eyes. Reusable and non-toxic, this microwave- and freezer- safe therapeutic gel pack is a must-keep. Available in blue, black and pink with a one-color imprint. Tempo Industries/Timenet / PPAI 110911, S4 www.tempoline.com While the kiddos are hunting for Easter egg candy, give those on the sidelines this Easter Egg-Shaped Emery Board . Available in 24 stock shapes including a dog bone, candy cane and gavel, as well as custom shapes, it’s perfect for those looking for a creative edge. Alexander Manufacturing Co. / PPAI 113670, S7 www.alexandermc.com Kristina Valdez is associate editor of PPB. 36 | APRIL 2020 | GROW