PPB April 2020

This full-sized square bottle of polish holds .33 ounces and is a great giveaway because of color-matching abilities. Hand these out at car shows, liquor promotions and at women’s conferences and events. There are more than 270 nail colors to choose from along with base coats, top coats, nail treatments and cuticle oil, and all products are made in the USA and are Prop 65-compliant. Diamond Cosmetics / PPAI 319488, S3 www.diamondcosmetics.com help books that emphasize strenuous workout classes, rigid diets and heaps of self-denial. Gracy Obuchowicz, a facilitator, self-care mentor and coach, defines self-care as assuming that “we’re OK as we are, and we just need to take care of ourselves.” She adds, “Self-care alone is not enough. You need to have self-awareness, too. Self- care plus self-awareness equals love.” While self-help encourages us to find solutions to our problems, self-care tells us that we are already fantastic just the way we are. The self-improvement industry is a $10-billion-dollar business, and on Instagram alone, there are 24 million posts (and counting) with the hash tag #selfcare. From puppy cuddles to cups of hot tea, the posts are comprised of anything and everything that produces feel-good emotions. But self-care is more than the occasional yoga class or leisurely stroll. Self-care is the continuous process of recognizing your needs and investing time and energy toward becoming your best self. As the generation that spends the most time on the internet, Millennials also devote the most time and money to the self-care industry. In 2015, according to the Pew Research Center, more Millennials reported making personal improvement commitments than any other generation before them and spent twice as much as Boomers on self-care essentials. One study by the Institute of Education Services found that the self-care revolution could have been born from the internet. People use the internet to find self- care strategies, research mental health and find information on nutrition and fitness. To some, self-care can be a complete lifestyle change, and while end users are catering to their personal needs, they’ll be looking for products to guide them. Help your clients capitalize on self-care’s feel-good energy by providing products that make wellness a priority. Personal Care Products You can’t have self-care without skin care. Perfect for beach trips, picnics and just about any outdoor event, this SPF 30 sunscreen lotion comes in small, easily storable packets. The formula is both water- and sweat- resistant and is recommended for dry, normal and mature skin types. Chocolate Inn/Taylor & Grant/Lanco PPAI 111662, S7 www.chocolateinn.com With this combo, end users can pucker up and lather up at the same time. This product pairs a Mineral SPF 30 Broad Spectrum Sunscreen in a 1.5-ounce bottle with a Mineral SPF 15 Broad Spectrum Lip Balm . Both sunscreen products offer safe, effective protection against the effects of UVA and UVB rays. Hand out this practical two-in-one set during fun runs and sporting events. Raining Rose, Inc . / PPAI 232508, S7 www.lipbalmcompany.com | APRIL 2020 | 31 GROW