PPB March 2020

Six Sellers Explain Why FAM Works Matthew Mason, PromoShop: “Anyone who sells tees should enroll in FAM, because they’ll learn something new. I’ve been in the industry for 30 years and learned a lot of new ways to communicate with clients about garments on a simpler, more effective level.” Bruce Braden, Kong Screenprinting and Design: “FAM has helped me educate customers on the quality of garments and helped me explain the ‘why’ behind things. It’s not enough to recommend a garment because it’s soft and will last—we need to be able to explain why. That message has really connected with our customers. Now we use FAM as part of the training for our newest sales reps.” Brian Bliss, AlphaBroder: “To everyone I’ve recommended FAM to, about 100 customers, I have guaranteed that they will be a better salesperson because of it. And I have never had anyone call me up and say that I was wrong. Not one person said it was a waste of time.” Donna Bender: “You have to take this program! It will just blow your mind. There’s nothing in the industry like it.” Zack Morgan, CC Creations: “The number one take away I have with FAM is that the industry is changing and if you don’t change with it, I think you’re going to struggle to keep up.” Sandra Bandel, Promoshop: “I recommend FAM to people who are just starting their sales path, sort of like me, and, to people who have been in the industry a really long time because i feel that it is a breath of fresh air.” Six decorated-apparel sellers weigh in on why the Fashion Apparel Masterclass helped accelerate their wearables sales. powered by BELLACANVAS.COM/JOINFAM