PPB March 2020

56 THE WILL TO WIN Six savvy female business owners talk about their companies and what it takes to achieve their dreams. 16 REVISITING THE BEST OF EXPO This year’s upbeat and busy Expo will be remembered as one of the very best shows in PPAI history. 4 Perspectives Protecting The Industry From Unintended Consequences 8 Feedback 11 INNOVATE 12 Question It’s Time For An Exit Strategy—Any Advice? 30 Eye On Apparel Best Of Expo 43 GROW 44 Market To Market Camps And RV Resorts 68 Editor’s Picks Best Of Expo 77 THINK 78 Fast Forward Phyllis From The Office Eases Tensions For Panera Bread 90 Social Good David Betke of Do Better Marketing 92 Management Understanding California’s New Independent Contractor Law 96 Personal Development Imposter Syndrome 101 CONNECT 102 Factory Floor Foxyware/Vegas Golf 107 PPPC Communiqué 109 Inside PPAI 117 Snapshots 124 People News 129 New Members 139 Datebook 144 The Creative Calendar Denise Acquaye, FASTSIGNS contents Promotional Products Business The Official Business Monthly of Promotional Products Association International MARCH 2020 | MARCH 2020 | 3