PPB March 2020

campers spend under $200 on gear. Among camping newbies, 22 percent spend nothing at all. Through sites such as HipCamp.com and Glamping.com, campers of all experience levels can book stays at more than 300,000 campsites, ranches, farms and vineyards across the United States. Whether campers want to stay in a remote treehouse or a luxury cabin, a unique camping experience is just a click away. Those who prefer the activities and amenities of a resort can browse sites such as RVOnTheGo.com to peruse hundreds of resorts and campgrounds across the country. Typically designed for seasonal and long- term campers, these resorts offer desirable perks such as full-service spas and onsite movie theaters. Wherever campers decide to bunk down, the stars aren’t the only things shining bright way out in the wilderness. Promotional products can illuminate brands andmake them a useful andmemorable part of the camping experience. Read on to learnmore about camps and resorts and how promotional items can spark engagement with outdoor enthusiasts. Market Snapshot Glamping—a blend of glamour and camping—is changing the way people experience the outdoors, one extravagantly furnished tent at a time. Also known as luxury camping, glamping is on the rise in the U.S. By 2025, the glamping market is projected to reach $4.8 billion in revenue, according to Market Watch. For those who want to go off the grid (but still have access to creature comforts such as running water and air conditioning), glamping is the way to go. However, the experience doesn’t come cheap. Many glamping accommodations cost upwards of $5,000 per night, according to Bloomberg . To connect with glampers, brands can play into the luxury element. Think plush custom towels or portable LED lights that illuminate a tent (or a yurt, pod or treehouse). Brands can also entice glampers to savor a meal away from a treetop dining pod by providing custom cutlery or spice packets that highlight the region’s flavors. When glamping, most people want to de-stress and relax, so look for products that can help them unwind. When it comes to getting outdoors, more Americans are also heading to RV parks. While most Americans (59 percent) opt for tent camping, nearly a quarter (24 percent) prefer RV camping. Cabin camping makes up the remaining 16 percent of the market, according to the National RV Dealers Association. About 14 percent of the camping population want to hit the road in a camper van, while 24 percent want to experience camping via motorhome. Those who embrace #VanLife leave a smaller footprint but they also have less storage space when they’re traversing purple mountain majesties. That means brands would do well by providing foldable, easy-to-pack or multi-use promotional items. GROW | MARCH 2020 | 45