PPB March 2020

1/28/2020 PCT January 22, 2020 https://www.magnetmail.net/actions/email_web_version.cfm?ep=Zj0mdX5iQ5t2XLwu0XQh60btm6WNuyI3Dw6H9a8TDDMH9u-LVIW2W6Zg90WM8C … 1/2 Top-ShelfTipNo. 15: “Makeevery interaction count,even the smallones.Theyareall relevant.” ShepHyken FiveTrendsThatWillReshapeCustomerService Howoftendoyou consider the customer serviceyour teamprovides? Ifyouwant togrowandmaintainyour customerbase in the comingdecade,you can’t let your customer service stagnate.PeterDaisyme, co-founderofHostt, says that consumersare four timesas likely tobuy froma competitoraftera service issue than theyareaftera productone. Sohow canyoumake sure thatyoudeliver stellar customer service?By stayingon topof trendsand innovating. In this issueof PromotionalConsultantToday ,wediscuss the five trends thatDaisyme sayswill reshape customer service. 1.Socialmediawillbecomedefaultchannels. AsmillennialsandGenZersmakeupa largerand larger shareofyour market, socialmediaoutreach is likely tomakeupmore thanhalfofyour customer-service requests, saysDaisyme.Those runningyour socialaccountsneed tounderstandyourproductor service likeveteranmembersofyour customer-service staff.Daisyme recommendsusing chatbots to field commonquestions,which freesup time foryour teammembers to tacklemore complexquestions. 2.Automationwillget thehuman touch. AutomationandAIarehot topics inevery sector,and customer service is noexception,notesDaisyme.However,when customershear “customer-serviceautomation,” they thinkofautomated menusand spammy robocalls.From theuser’sperspective, that sortofautomation isworse thannoneatall.Automation willbeamust,according toDaisyme,but it’sbestused toaugmenthumanworkers. 1/28/2020 PPBNewslinkDecember 19-2 https://www.magnetmail.net/actions/email_web_version.cfm?ep=Zj0mdX5iQ5t2XLwu0XQh60btm6WNuyI3Dw6H9a8TDDM31Ec2W5NjvJEEEGTAW8… 1/6 December 19, 2019 Send news to JamesK@ppai.org TopNews . December20 Is The LastDay ToRegister For ThePPAI Expo For Free Distributors have until tomorrow, December20 , to avoid attendee registration feeswhen they register for The PPAI Expo 2020, the promotional products industry’s largest, longest-running trade show. Registration is currently free, but beginningDecember 21, PPAI DistributorMemberswill pay $49 per person and PPAIDistributor Associateswill pay $99 per person. The Association isworking to enhance the extraordinary experience industry professionals have come to expect from the Expo. Registering nowwaives the attendance fee and helps exhibitors better planwhat and who to bring to the show to bestmeet attendees’ needs, and assists PPAI tominimize onsite challenges, improvewaiting times and ensure everyone's experience is of the highest quality. The PPAI Expo 2020will be held at theMandalay Bay Convention Center in Las Vegas,Nevada,with exhibits open January 14-16 and education available January 12-16. IndustryNews . ForecastSuggests EconomicGrowth To EaseUpGoing Into2020 TheU.S. economy’s growthwas flat inNovember, and is expected to remain steady as the new year approaches. The Conference Board Leading Economic Index for theU.S. forNovember is unchanged from theOctober level, at 111.6, following 0.2-percent declines in both October and September. Readmore Economy PPAINews . QIMA ToOffer FreeProductResponsibilityConsultations At ThePPAI Expo QIMA (formerly AsiaInspection) is a global, leading quality control and compliance service provider that partnerswith brands, retailers, 1/28/2020 PPBNewslink January1, 2020 https://www.magnetmail.net/actions/email_web_version.cfm?ep=Zj0mdX5iQ5t2XLwu0XQh60btm6WNuyI3Dw6H9a8TDDMnnyMz4pR8_YX5drGCxGn… 1/5 January 2, 2020 Sendnews to JamesK@ppai.org TopNews . Business Leaders'BiggestConcern In2020 IsRiskOf Recession A new survey reveals that theworld's chief executives view the risk of a recession as their biggest external concern in 2020. Attracting and retaining talent ranks as their top internal concern. They also feel unsettled by trade uncertainty, political instability andmore intense competition from disruptive technologies.However, they plan to counter such forces by developingmore innovative cultures and new business models. Readmore Business Leaders' Biggest Concern IndustryNews . Trump ToSignPhase-One TradeDealWithChinaOn January15 On Tuesday, President Trump tweeted that hewould sign a phase-one trade dealwith China on January 15 in a ceremony at theWhiteHouse and vowed to later travel to Beijing to begin talks on phase two. The news comes aftermore than a year of tariffs stemming from conce rns about China's intellectual property theft and trade practices. Readmore Trump To Sign Phase-One TradeDeal PPAINews . NextMonth,PPAIWebinarSeries LooksAtProfessional Branding Throughitswebinarseries,PPAIprovidesindustryprofessionalstools, bestpracticesandactionableidealsthattheycanusetobuilduptheir businessesandexpandtheirskillset.OnJanuary29at1pmCT, "Branding:NotJustIcingOnACupcake"offerstoolsandideasfor brandingasaprofessionalandasabusiness.Thewebinarrosteralso featuresawiderangeofideas,updatesandothertopicsimportantto promotionalproductsindustrypractitioners.Allsessions,exceptfor certaineventrecordings,arefreetoPPAImembersandinclude MAS/CAS credits. 1/28/2020 PPBNewslink January 21-3 https://www.magnetmail.net/actions/email_web_version.cfm?ep=Zj0mdX5iQ5t2XLwu0XQh60btm6WNuyI3Dw6H9a8TDDORFn1IURZU_hZiP7otSlCzif… 1/5 January 21, 2020 Sendnews to JamesK@ppai.org TopNews . Busy Expo2020Starts TheYearOffStrong The promotional products industry converged in Las Vegas lastweek to experience and take part in the largest, longest- running and best-attended trade show. The PPAI Expo 2020,which ran January 12-16 at the Mandalay Bay Convention Center, started off the new decadewith myriadways for attendees to engage and connect, learn and spark new ideas for their businesses. Readmore Expo 2020 IndustryNews . Leed’sPartnersWithGregoryBackpackBrand Leed’s (PPAI 112361, S13) has announced a partnershipwithGregory, a manufacturer of hiking andmountain-climbing bags that are sold at top outdoor specialty retailers inmore than 45 c ountries. The Pittsburgh, Pennsylvania-based supplierwill offer a selection of the brand’smost popular adventure-ready bags. Readmore Leed's ProformaHostsAnnualKick ‐ OffMeeting In LasVegas Proforma (PPAI 196835,D13) held its Elevate 2020 Annual Kick-Off Meeting lastweek in Las Vegas,Nevada, in conjunctionwith The PPAI Expo. Themeeting hosted approximately 1,000 total attendees, including the Cleveland,Ohio-headquartered distributor’s owner affiliates, preferred suppliers and VIP prospects. Readmore Proforma Cosmo FiberRebrandsAsCosmoPromos Duarte, California, supplier Cosmo Fiber Corporation (PPAI 111334, S7) is rebranding as Cosmo Promos to grow the breadth and depth of its