PPB March 2020

Proforma Hosts Annual Kick‐OffMeeting In Las Vegas Proforma held its Elevate 2020 Annual Kick-Off Meeting in conjunction with The PPAI Expo in January. The meeting hosted approximately 1,000 total attendees, including the Cleveland, Ohio-headquartered distributor’s owner affiliates, preferred suppliers and VIP prospects. Elevate 2020 began with An Evening With Steve Wozniak, co-founder of Apple, a packed-house, invitation- only event. Brian Carothers, Proforma’s chief technology officer, interviewed Wozniak in an intimate chat on how the right technology can propel businesses to new heights. “The Woz” shared stories about Apple, his love for practical jokes and his affinity for promotional products. Following the presentation portion of the program, he was presented with an honorary Master Advertising Specialist (MAS) designation by PPAI President and CEO Paul Bellantone, CAE. The second day of Proforma’s Elevate 2020 began with a session presented by Brian Moran, New York Times bestselling author of The 12 Week Year . The program taught the fundamental principles and techniques behind his strategy to get more done in 12 weeks than others do in 12 months. Attendees learned how to implement and execute these key strategies to elevate their sales growth and business success. | MARCH 2020 | 117 CONNECT