PPB March 2020

next, or whose ball would fall into the water. That’s when Wayne Sr. said, “Let’s formalize this game and use real poker chips and put these positive and negative tasks on the chips, package and sell it as a complete game,” and that night, they created their first eight chips outlining the tasks. WhenWayne Jr. asked his father what they should call it, Wayne Sr. instantly replied, “Vegas Golf, of course!” The company now adds custom logos to the back of each game chip. Vegas Golf’s most popular and new Beer Chip adds another action to the game, meaning the player who’s holding the Beer Chip when the beer cart comes around has to buy everyone a round. Despite the distinctions between the two companies, they both share office and warehouse space, and on the trade-show floor, they exhibit right next to each other. Tami, Wayne says, is the creative forcefield behind all of Foxyware’s new and sought- after products. The latest and one of the most popular products is the Rhinestone Emblazoned Tumblers, available in 20- or 24-ounce sizes, which are dazzled with allover custom logo rhinestone designs—the rhinestones are all precisely placed Foxywa r e / Vegas Go l f Designing Dazzling Tumblers 1 After the Foxyware team receives details about the image or concept from the distributor, the company selects the appropriate rhinestone color(s) and combines the mixed media—image and embellishments. 2 One of the team’s “Sparkenistas”—there are four—meticulously assembles the stones on tumblers and turns a custom logo into a “wow” tumbler for customers. 3 Each nished tumbler is meticulously inspected for pristine perfection before being carefully packed and shipped. 4 Whether Foxyware’s tumblers are making their way to a trade-show oor, or being hand- carried throughout the day by end users, the fabulousness of the dazzling, nished 3D designs are ready to draw attention from any direction. 1 2 3 4 104 | MARCH 2020 | CONNECT