PPB March 2020

Foxywa r e / Vegas Go l f When the mission is to entertain golfers by upping the ante during a friendly game, or adorning end users with dazzling, fashion-forward apparel and accessories, this supplier meets every need. by Danielle Renda I f Foxyware/Vegas Golf has a booth on the trade-show floor, it won’t take long to spot it. Aside from the sparkly, rhinestone-adorned, fashion- forward apparel and accessories the company manufactures for its Foxyware division, the booth is manned by Tami and Wayne Cimperman, the husband-and- wife team behind the supplier. And chances are good that Wayne will be sporting one of his fabulous, sequin blazers, or his even more recognizable “money suit”—a green suit, an ode to the company’s Vegas Golf division, with an all-over money and poker chip print. “When I am promoting Foxyware, I have three very sparkly reverse-sequin jackets that can be seen from a mile away,” he says. In an industry where leaving a lasting impression is everything, it seems the Foxyware/Vegas Golf team has it mastered. Foxyware/Vegas Golf, a Port Saint Lucie, Florida-based supplier, is comprised of two separate businesses housed under the same leadership. Tami is the driving force behind Foxyware, a company that was entirely her vision and creation, and Wayne, together with his father, the late Wayne Cimperman Sr., developed the concept for Vegas Golf. “Customers always wonder how these two separate businesses are connected,” says Tami. It so happened that 30 years ago, Tami and Wayne started a ski and gifting company together, where they manufactured more than 200 mountain décor and apparel products that were sold in resort and gift shops across North America. Constantly on the hunt for fashion-forward apparel that women would want to wear—and wear again and again—they developed rhinestone shirts. “We were one of the first to create rhinestone shirts,” says Tami. The shirts were adorned with comical sayings, like “Ski Tini” and “Very Difficult,” and within two years, the line grew to represent 75 percent of their business. Feeling the love from customers, the Standing Out With Sparkle CONNECT 102 | MARCH 2020 |