PPB February 2020

Good has providedmuch-needed essentials to hurricane victims. In 2019, this included a donation of more than 250,000 undergarments to victims of Hurricane Dorian in North Carolina and the Bahamas, and a partnership with nonprofit Delivering Good to distribute an additional $1million in apparel. Two years earlier, in 2017, HanesBrands donated twomillion undergarments and activewear apparel to victims of Hurricane Harvey, Irma andMarie in Texas, Florida, Puerto Rico and the Caribbean. Since 2007, the company has donated $13million in apparel and cash to victims of natural disasters. "HanesBrands and its employees continue to be longtime supporters of those in need here and around the world," says Chris Fox, HanesBrands vice president of corporate social responsibility. "We know that victims of natural disasters have a tremendous need for the basics in life, including shelter, food, water and clothing. And we are happy to spread some 'Hanes for Good' to assist." In 2010, HanesBrands expanded its Hanes for Good programwith an effort to bridge eco-consciousness with charity and community development. More than 12,000 employees have contributed to more than 110 projects so far. The crux of this program is twofold: HanesBrands promotes recycling and energy savings, which reduces costs, and the money salvaged is then funneled into charitable projects; more than $1 million annually is donated this way. Between 2007 and 2018, HanesBrands reduced its energy use by 22 percent—40 percent of the company’s energy comes from renewable sources—its carbon emissions by 34 percent and its water use by 31 percent. The reduction in HanesBrands's carbon footprint is the equivalent of almost 320 million miles driven by an average passenger vehicle, and in 2018 alone the company saved the equivalent of 1,777 Olympic- sized swimming pools of water. Also in 2018, HanesBrands achieved a landfill diversion rate of 86 percent, having recycled more than 107 million pounds of fabric, plastic bottles, corrugate and other materials. Each year, HanesBrands continues to refine how it consumes resources and where these resources come from. Currently, HanesBrands uses six million pounds of recycled material to make new products, and by 2021, its Alternative brand is slated to replace all virgin polyester with 100-percent- recycled polyester to use instead. Also of top importance, nearly 80 percent of apparel sold by HanesBrands is produced in factories owned by the company or by dedicated contractors, allowing for the regulation of safe and ethical workplace practices on a global scale. "We're celebrating a decade of environmental excellence because HanesBrands' 68,000 worldwide employees have embraced environmental stewardship and actively led our energy management initiatives," says Fox. "And we believe this effort and our commitment to be an international leader in eco-friendly business Hanes for Good was initially created to help serve victims of natural disasters by donating millions of dollars worth of apparel, socks and undergarments. “To date, the reduction inour carbon footprint is the equivalent of almost 320million miles driven by an average passenger vehicle,” —Rachel Newman, vice president and general manager of HanesBrands Activewear | FEBRUARY 2020 | 67 THINK