PPB February 2020

Qu i k f l i p Appa r e l R ener Gracie, CEO of supplier Quikflip Apparel in Torrance, California, was entirely new to promotional products when he entered the industry, but with the charisma and gusto of a true marketing pro, and a knack for making people laugh, others quickly took notice. It was a strategy that Gracie planned, having designed a multifunctional product that solves a common problem, and one that, he felt, many other people could relate to. With several of his videos shared to social media garnering millions of views, it turns out Gracie was right. Gracie created the first prototype of his company’s The jiu-jitsu master-turned promo supplier creates a multifunctional product that goes viral. by Danielle Renda Where Craft Meets Convenience Quikflip Apparel's CEO Rener Gracie holding the company's signature product, the Hero Hoodie, which can transform from a hooded sweatshirt to a drawstring bag in a matter of seconds. 44 | FEBRUARY 2020 | GROW