PPB February 2020

Campaign Collateral Amp UpThe Experience If you want to take a music festival promotion to the next level, play up the fun with something unexpected: a custom guitar. “Music is the universal language that we all speak. It’s about emotions,” says Gino Gavoni, president of supplier Brand O’ Guitar Company. “Attending a music festival and seeing a favorite artist or band performing has a direct impact on our emotions. When you have the chance to win an autographed custom-designed promo guitar from that beloved artist or band, then wow , that’s exciting!” Gavoni says distributors often want to know how to sell a custom guitar. His response? Think big—the creative uses are limitless. Just be sure to listen to what the client wants to project with the guitar’s design. Brand O’ Guitar Company has created guitars for all kinds of music festivals in addition to VIP gifts at concerts, end-of-year awards, retirement gifts, top sales producer recognition and new product launches. “Everyone wants to be a rockstar,” Gavoni says, “and we give them that feeling.” Give festivalgoers what they want—Dad hats in bright colors. Available in 34 crowd-pleasing shades, the 100-percent cotton Mega Cap is a fan favorite. Kati Sportcap / PPAI 113758, S5 www.katisportcap.com This record luggage tag is created to look like a miniature record, complete with grooves and a full-color record label. One option has a clear vinyl loop; the other has a steel cable loop—both feature a 2.5-inch diameter vinyl label in the center with space for personal information on the opposite side. The tags are perfect for music-themed events, VIP passes, name tags, gift shops and more. Record Remix / PPAI 706772, S1 / www.vinylux.net | FEBRUARY 2020 | 37 GROW