PPB February 2020

Distributor | Geiger Type Of Client Patent law firm Target Audience The promotion targeted 600 of the law firm’s attorneys, clients and vendors Other Media Email Primary Objective To give attorneys, clients and vendors a carefully selected holiday gift and to thank them for helping the firm reach its 25th anniversary. The client wanted the gift to be useful, gender-neutral, travel-friendly and to symbolize the firm’s commitment to creating quality, high-tech patents. Total Cost $107,400 Strategy And Execution The distributor recommended the Jabra Elite 65T wireless earbud headphones for their attorneys, clients and vendors because it’s considered the gold standard for wireless calls and audio quality. The carrying case added tremendous value since most of the recipients travel frequently. The case also provided a discrete imprint location. The packages were scheduled to ship for an early December domestic delivery and mid-December arrival for international clients. By delivering the gifts a little early, the client avoided being lost in the Christmas shuffle. This maximized the gift’s impact and created more buzz. A holiday card expressing their gratitude was also enclosed with the gift. Results The firm uses email thank-you notes received to measure the impact of their holiday gift. This gift generated a record response, producing 57 thank-you emails and the client was thrilled. That is 316 percent of their goal of 18 emails received. GOLD WINNER Employee Incentive & Recognition Programs FEATURE | Top Client Promotions 20 | FEBRUARY 2020 |