PPB February 2020

Employee Incentive & Recognition Programs SILVER WINNER Distributor | C & S Sales Type Of Client Ride share company Target Audience 6,100 drivers who have earned the Rider Preferred designation for extraordinary rider feedback Primary Objective The distributor worked directly with the client’s agency to create a surprise deliverable with unique branding for a special group of drivers to celebrate their achievements. Total Cost Approximately $671,000 or $110 per box, including postage and overtime Strategy And Execution Drivers love the connection with their riders and they are fans of the company itself. This program was a first step in improving communication and the relationship with the driver community. Rider Preferred drivers received a custom box in the mail that featured a variety of processes including soft touch, debossing, embossing and cut-outs. It contained a custom sticker, travel mug and the star of the show: a video screen that played when the box was opened. Drivers also got an exclusive Rider Preferred designation in the app to let riders know whenever they’re matched with an amazing driver, and the company added an extra $1 to every tip as highlighted in the package. Production took approximately eight weeks and delivery was by USPS due to the number of residential deliveries. Results This campaign was a huge success with plenty of social media coverage—drivers who received the boxes used social media to express their surprise and gratitude. The company plans to repeat the program every six months to recognize a new group of drivers. Top Ciient Promotions | FEATURE | FEBRUARY 2020 | 17