PPB February 2020

F or more than 60 years, the PPAI Pyramid has stood as a beacon of excellence to recognize the creativity, originality and flawless execution achieved by talented promotional professionals. These exceptional efforts can spark spectacular success for the client—and distributor. This year 11 companies were recognized in five categories with a PPAI Pyramid Award for Client Programs. Ignite your imagination and find inspiration from nine of these Pyramid-winning promotions. THE TOP CLIENT PROMOS OF THE YEAR From Minneapolis-themed gift baskets and top-of-the-line earbuds to a custom illustration for a “crazy sister” rebrand, this year’s PPAI Pyramid Awards in Client Programs demonstrate the essential tie-in with other media to create a full brand experience. by Tina Berres Filipski FEATURE | Top Client Promotions 14 | FEBRUARY 2020 |