PPB February 2020

compiled by Danielle Renda Preparing to Impress I’m getting ready to give a presentation that I’ve never done before. How should I prepare? Q A DISTRIBUTOR ASKS: I need to do a 10-minute presentation to a networking group about my company. I haven’t done this before. I’m looking for some insight on what I should be focusing on, tips, advice, etc. to present my company in the best way possible. I rarely share products. I give sales and marketing tips. That establishes you as an expert in your field. SCOTT YUDIN Independent sales representative Cornerstone Promotional Products Fort Worth, Texas PPAI 280160, D1 I just did one a fewweeks ago. I started by spending about twominutes on myself, my family andmy pets. Then I moved on tomy business, how I built it and why I do what I do. Then I walked them through the whole order process, from idea to delivery, and finished with showing them the final product. It was an easy 10 minutes and I presented in front of 70 people. As a result of the meeting, I wrote about $10,000 worth of new business with 15 new clients. PAT BUCHBERGER Owner Proforma Premier of Duluth Duluth, Minnesota PPAI 196835, D13 Talk about the power of promo, living brand embodiment, high touch in a world of high tech and transcending click culture with real-worldmarketing that clients want, keep and use. Mention the top trends in swag: retail looks, fabrication and decoration techniques, along with a few quality product ideas. Pass a few case studies about your clients and the prospective client will be thrilled. There’s no need to focus too much on product. It’s what the product does that counts. RICH PATTERSON Owner Patterson Brands New Westminster, British Columbia 12 | FEBRUARY 2020 | INNOVATE