PPB January 2020

Marches and Rallies Market Snapshot Social media has morphed the way people express their political views and speak out on the issues that matter to them. Most Americans (69 percent) believe social media sites are very or somewhat important in getting politicians’ attention on certain issues, according to Pew Research. Nearly three out of four people (67 percent) say social media is critical in creating social change. Whether brands take a stand on issues on social media or participate in local rallies, now is the time to be vocal. More than half (53 percent) of consumers expect brands to get involved in at least one social issue that is not directly related to their business, according to the 2019 Edelman Trust Barometer. Consumers are watching and deciding where to buy. If they don’t like what a A Shift Toward Movements • 1 in 3 Americans feel compelled to protest The rate is highest among Democrats, self-described liberals, college graduates and women. Source: Gallup States With The Highest Number Of Protests 1 California 2 New York 3 Florida 4 Pennsylvania 5 Texas 6 Michigan 7 Washington 8 Massachusetts 9 North Carolina 10 Ohio Source: Stacker Top 10 Industries By Lobbying Spending In 2018, lobbying spending topped $3.8 billion—the highest in eight years. These industries spent the most: 1 Pharmaceuticals/health products: $280 million 2 Insurance: $157 million 3 Electronics manufacturing/ equipment: $145 million 4 Business associations: $142 million 5 Oil and gas: $124 million 6 Electric utilities: $121 million 7 Real estate: $117 million 8 Hospitals/nursing homes: $100 million 9 Securities and investment: $99 million 10 Manufacturing and distributing: $95 million Source: The Center for Responsive Politics Biggest Political Concerns By Age • Millennials (ages 23 to 38) and Generation X (ages 39 to 54) say the economy is the most important issue when voting this year. • Baby Boomers (ages 55 to 73) and the Silent Generation (74 and older) are most concerned about health care . Source: Bankrate 58 | JANUARY 2020 | GROW