PPB January 2020

has participated in a rally since the beginning of 2016, and among them, 19 percent had never joined a march or political gathering before. Unlike the tumultuous VietnamWar era, when most demonstrators were college students, nearly half (44 percent) of today’s rallygoers are age 50 or older. More than a third (36 percent) earn more than $100,000 per year and most live in the suburbs. Today’s marches and rallies come in all forms and sizes. People don’t just join forces to march in mega-rallies; they often unite at smaller, intimate events, from local town halls to backyard ice cream socials. However they choose to participate, men and women of all ages and backgrounds are especially passionate about their views in an election year. A record 71 percent of Americans say they are extremely or very enthusiastic about voting for president in 2020, according to CNN. Politico reports that seven in 10 Americans say they are absolutely certain to vote in 2020. Leading up to the election, you’re sure to see a red-white-and-blue tsunami of branded merchandise. Forecasts show that advertising spending could approach $10 billion this year, up from $6.3 billion in 2016, according to the Wall Street Journal. Promotional products aren’t just powerful on the campaign trail. Voters and activists alike can turn to logoed items to promote their candidate and champion their cause. Branded items elevate messages, connect crowds and bring people together. There’s no debate that promotional products work. Nearly seven in 10 brands consider promotional products mostly or always effective in achieving marketing goals, according to PPAI Research. Read on to learn how to make a strong showing this year with leaders, voters, supporters and activists. Campaign Collateral Where there’s a crowd, there’s an opportunity for large-scale engagement. Turn to the mega hand clapper to make their hands clap for your cause. This iconic plastic noisemaker is available in red, white, blue and black. Leed’s / PPAI 112361, S13 www.leedsworld.com Designed with a slightly contoured barrel, chrome accents and an ombre treatment, the La Jolla Ombre ballpoint pen is an eye-catcher at rallies and events. Customize this plastic pen with a one-color silkscreen imprint. Goldstar / PPAI 114031, S7 www.goldstarpens.com Voters and supporters can proudly display their choices with a classic lapel sticker . Choose from a variety of sizes and shapes for a cost-effective way to spread the word. Label Works PPAI 111141, S3 www.labelworks.com | JANUARY 2020 | 57 GROW