PPB January 2020

64 SOCIAL GOOD American Solutions for Business: Cultivating A Charitable Culture 28 PPAI’S HIGHEST HONORS PPAI presents its highest honors to five individuals who have given countless hours to their Association, industry and the global community. 4 Perspectives The Confidence To Evolve 8 Feedback 11 INNOVATE 12 Question I Don’t Support The Client’s Cause. Should I Take The Order Anyway? 18 Eye On Apparel Safety Gear 55 GROW 56 Market To Market Marches and Rallies 66 Editor’s Picks Summertime/Backyard 76 Sales Keep It Classic 81 THINK 82 Fast Forward Giving The Gift Of Time 92 Management Working Overtime 96 Marketing Protecting Acronyms, Logos and Names 103 CONNECT 105 Inside PPAI 113 PPPC Communiqué 114 Snapshots 120 Close Up Pinch Provisions 125 New Members 130 People News 135 Datebook 140 The Creative Calendar ON THE COVER: Cover photography by Sean Badger. contents Promotional Products Business The Official Business Monthly of Promotional Products Association International JANUARY 2020 | JANUARY 2020 | 3