PPB January 2020

A PPAI Publication » January 2020 Get In The Safety Zone Protective Apparel For Tackling The Toughest Jobs P. 18 2020 Distinguished Service Award Winners Rick Brenner, MAS+, and Kippie Helzel, MAS P. 42 Market Spotlight: Promo’s Big Role In Marches And Rallies P. 56 10 Classic Sales Techniques That Separate Pros From Posers P. 76 How The Law Views Trade And Service Marks P. 96 PPAI PRESENTS ITS HIGHEST HONORS Carl Gerlach, MAS, and Roni Wright, MAS, take their places in the PPAI Hall of Fame. P. 28