PPB December 2019

Engaging Future Clean Energy Employees A global network of energy-from-waste facilities was launching an initiative to attract high-potential employees. The facilities wanted to impress upon candidates the network’s core belief that employee talent is the utmost key to success. Their plan was to market at job fairs and environmental engineering schools. They wanted a pen with a high-perceived value to get their career website address into potential workers’ hands. Knowing they wanted something that future employees would retain, they chose the Ombre executive pen, which features a modern, streamlined construction and a high-end writing experience. The pen features hybrid ink in a fine-point laydown, both of which are popular with the young engineers and environmental workers they wanted to attract. Traffic to the company’s career website increased dramatically, producing a large crop of passionate, highly motivated and conscientious candidates. Submitted by: Hub Pen Company Real World Solutions Case Studies FromThe Industry A 10-Billion Barrel Achievement In 2015, Loop, LLC, a Louisiana oil storage and distribution company, handled its 10 billionth barrel of oil. Ten billion barrels is a massive amount of crude flowing through one location and Loop wanted to commemorate the event with all its stakeholders who had helped make the 10th billion a reality. For such a big accomplishment, Loop needed an item that could show off its logo, tie in the oil theme and still allow space to commemorate the milestone. Loop chose Selco’s best-selling W1504 men’s and W1554 ladies’ Remington watch. The company used a custom die-struck medallion with a two-color half-tone pad print to show off its distinctive logo and added two drops at the 12:00 and 6:00 markers to symbolize drops of oil. On the top of the caseback, Selco engraved “Loop's Ten Billionth Barrel of Crude Offloaded 3/28/15.” At the bottom, Selco engraved “Loop Storage Futures 3/31/15.” The commemorative watch was important to Loop management, so Selco produced pre-production samples of both the men’s and women’s styles. Upon seeing the finished watch, management knew they had exactly what they wanted to commemorate their incredible achievement. Selco produced 200 men’s and 50 ladies’ watches to present to employees, board of directors and members of the management teams of the partner companies that owned Loop. The all-steel watch was a lasting reminder of what these 250 people accomplished together. Submitted by: Selco Audrey Sellers is a Dallas, Texas-area writer and former associate editor of PPB . | DECEMBER 2019 | 59 GROW