PPB December 2019

Campaign Collateral A functional gift for energy executives, the Niagara Canyon Duffel features a padded side pocket for a tablet or phone, an adjustable, removable shoulder strap and five brass-bottom feet. Get it with a laser-etch imprint with a minimum quantity of one. Beacon Promotions / PPAI 113702, S10 / www.beaconpromotions.com So, where does all this energy come from? Primarily it comes fromnonrenewable energy sources such as oil, natural gas and coal. These sources, which will eventually be depleted, make up 85 percent of worldwide energy usage. However, advances are beingmade every day in renewable energy sources using the sun, wind and water. From residential rooftop panels to massive solar farms, the solar industry is making big strides in the energy market. The Energy Information Administration reports that in 2018, large-scale plants generated 63 billion kilowatt- hours of power, with smaller systems, such as rooftop installations, adding another 30 billion kilowatt-hours. This year in the U.S., the number of solar installations surpassed two million, according to the Solar Energy Industries Association. This milestone came just three years after the industry completed its millionth installation—an accomplishment that took 40 years to achieve. By 2021, analysts project the U.S. to reach three million solar installations and four million by 2023. Wind also has tremendous power potential. U.S. wind power has more than tripled over the past decade, according to the American Wind Energy Association. Last year, wind energy generated 6.5 percent of the country’s electricity, which is enough to power 26 million homes. By 2030, the U.S. Department of Energy projects that wind could provide 20 percent of U.S. electricity, with this number jumping to 35 percent by 2050. Companies in the energy market can use promotional products to shine a light on their advancements and offerings. They can also teach customers how to scale back on their energy usage and reduce their carbon footprint. Whether customers are choosing an electricity provider or deciding whether to install solar panels, thoughtfully chosen, relevant and useful promotional items can light the way to better choices. People may not always think about their energy usage when they flip on a light or charge their phone, but they remember—and keep— promotional products. Read on to learn more about the energy market and discover a lightbulb moment for your energy campaigns. Energy providers can promote green living with the Excursion four-piece picnic gift set . It includes a double-walled tumbler, bottle opener spinner, hand sanitizer and reusable cutlery set. Logomark, Inc. PPAI 110898, S12 www.logomark.com | DECEMBER 2019 | 55 GROW