PPB December 2019

60 SERVICE SUPERHEROES Inside the busy lives of 15 service-obsessed pros who battle through obstacles and routinely save the day. 28 LOOKING BACK, LOOKING FORWARD Eighteen industry colleagues share the hard career lessons they’ve learned and what they see for the industry’s future. 4 Perspectives 2019. What A Year It’s Been. 8 Feedback 11 INNOVATE 12 Question How Do You Handle Preoccupied Clients? 18 Eye On Apparel Eco-Friendly 35 GROW 36 Sales Art Of The Presentation: The Sequel 42 Editor’s Picks Green Products 54 Market To Market Energy Market 75 THINK 76 Fast Forward From Product Value To Consumers’ Values 88 Profile MadeToOrder's Rod Brown, CAS 94 Management The Two Most Important Leadership Traits 99 CONNECT 100 Close Up Ben Grossman, SwagCycle 105 PPPC Communiqué 106 Inside PPAI 113 New Members 118 People News 121 Snapshots 126 Factory Floor Osborne Coinage Co. 135 Datebook 140 The Creative Calendar contents Promotional Products Business The Official Business Monthly of Promotional Products Association International DECEMBER 2019 | DECEMBER 2019 | 3