PPB December 2019

The Eco-Friendly Evolution As the movement toward recycled, recyclable and sustainable products goes mainstream, promo industry companies deepen their commitment and expand their offerings. A round the world, the eco- friendly movement is galvanizing consumers and companies to reduce, reuse and recycle. These initiatives are nothing new—Earth Day was first celebrated in 1970 and the Don’t Mess With Texas catchphrase came out in 1985 for the iconic anti-littering campaign— but the movement continues to gather momentum and has become a way of life for many. Many promotional products companies are launching initiatives to respond to and support this movement. Company Initiatives One such company is New Kensington, Pennsylvania-based Polyconcept North America, parent company of suppliers Bullet, JournalBooks and Leed’s. This past summer the company refreshed its EcoSmart program, establishedmore than 10 years ago, to offer more than 50 items constructed of recycledmaterials. PCNA is also one of several industry companies, along with apparel suppliers Vantage Apparel and StormCreek, that has aligned with 1% For The Planet, an organization with a mission to build an alliance of businesses financially Gr een Pr oduc t s by Brittany Glenn 42 | DECEMBER 2019 | GROW