PPB December 2019

Jessica Ibsen Director of Sales and Marketing Fully Promoted of Mandeville If you could go back in time and tell yourself one thing that would make a huge impact on how you work today, what would that be? Don’t get stressed over all the moving parts. Prioritize, manage expectations and don’t be afraid to designate tasks to someone else instead of trying to do everything. Describe the promo industry landscape in 2028. What will we need to be teaching now that will make a difference? It will be more automated and online; fewer in-person client meetings and fewer paper catalogs. What makes promos so successful is that it is a sensory, tactile marketing product and the movement online seems counterproductive to the very reason to use promos. We will need to teach the newer generation that personalizing the sales call and being as engaging as the promos we sell will be a big benefit to gaining lifelong client accounts. Brian Jolin, CAS Owner Jolin Promo If you could go back in time and tell yourself one thing that would make a huge impact on how you work today, what would that be? Focus on long-term clients not transactions. Describe the promo industry landscape in 2028. What will we need to be teaching now that will make a difference? Clients will mainly purchase based on convenience or relationship. If you are a distributor that can provide both, you will be successful. It will be the same for suppliers, especially if you are not offering a unique item(s). Excerpted with permission from PromoKitchen’s Thrive With Mentors, www.promokitchen.org . Request a download of the complete e-book at www.promokitchen.org/downloads. CITIZEN embraces those who reach higher and go further, who are always motivated to improve no matter what they accomplished in the past. CITIZEN Corporate Sales now o ers dial imprinting and caseback or clasp engraving capabilities. Contact us for more information Richard Low | Vice President Corporate Sales rlow@citizenwatchgroup.com citizenwatch.com/corporatesales GO FURTHER P O W E R E D B Y A N Y L I G H T Never Needs a Battery Looking Back, Looking Forward | FEATURE | DECEMBER 2019 | 33