PPB December 2019

by Danielle Renda Eco -Fr i end l y Getting Into The Green Scene Promotional products companies are integrating eco-friendly practices and products to keep their carbon footprint low and their brand perception high. C onsumers (and the planet) asked for eco- friendly, and the promotional products industry has delivered with green merchandise that’s impressionable, on trend and serves as a conversation-starter for end users. When is the last time you heard about a sustainable product or learned of a company that donates a portion of its proceeds to a green charity? The answer is probably very recently, with sustainability driving demand in the U.S. and worldwide, according to Forbes. And good thing, too, because environmental issues, like global warming, deforestation and ocean pollution, can benefit from exposure of eco-conscious products by stirring awareness and encouraging action. Nurture The Planet, Nurture Your Brand If Earth had a theme song right now, it would be Charles Bradley’s Changes. Earth is, undoubtedly, going through some major changes, and not all of them are good. As of October 2019, only 26.9 percent of the world’s forests and 68.5 percent of the world’s coral reefs remained intact, according to The World Counter, a “live” counter that uses data from organizations across the globe to indicate world stats in real time. The global ocean has risen just over three inches since the start of satellite sea level recordkeeping in 1993, according to climate.org, 18 | DECEMBER 2019 | INNOVATE