PPB December 2019

PPB What unique strengths and experiences do you bring to the PPAI board? Walsh I’d like to believe that I bring many skills but most important to this role, I believe, is vision. I’ve demonstrated throughout my career an innate skill of seeing opportunity where others have not. Equally important, my “practical strategist” approach allows for ideas to gain traction where they originate, developing and evolving directionally, rather than pursuing concepts of perfection too unwieldy or expensive to take flight. Finally, I understand the importance of relationships, both within an organization and across an industry. Throughout my tenure that skill has brokered preferred partnerships with 39 of the top 40 distributors and all nine of the industry’s buying groups. I feel strongly that those networks and associated relationships will be beneficial in this role on the PPAI board. PPB What would you like to accomplish during your board term? Walsh In my opinion, the PPAI Board has the honor and responsibility to act on behalf of the members of the Association, period. This requires a delicate balance of No.1, respecting the industry’s storied past and those members that have contributed to its success; No. 2, stewarding the industry’s present while deftly negotiating the multiple views and opinions of today’s members, and No. 3, charting the industry’s future based upon objective data, market forces and member feedback. PPB Are there any industry challenges or issues that you’d like to see renewed focus on? Walsh It’s my opinion that the acceleration of technology is the greatest challenge facing the promotional industry. Business forces both outside and adjacent to the promotional marketplace have developed and deployed efficient service and delivery technologies. This enables those entities to provide marketing products and services more efficiently and more cost-effectively than the traditional promotional model. As an Association and an industry, how we respond to this development will positively or negatively impact our members. VeraMuzzillo PPB Why do you want to serve on the PPAI Board? Vera Muzzillo Serving on the PPAI board provides me with the opportunity to serve the promotional products industry, and I am very passionate about the industry and all that it offers. Our industry is a perfect blend of entrepreneurism, creativity and fun; and PPAI has a demonstrated track record of leadership, advocacy and education. I am honored to be a part of such a successful trade association. PPB What unique strengths and experiences do you bring to the PPAI board? Muzzillo My background in business consulting, banking and business ownership dovetails well with the mission of PPAI, and I am looking forward Publisher’s Statement Statement required by act of August 12, 1970; Section 3685, Title 39, United States Code showing ownership, management and circulation of Promotional Products Business. Published monthly at 3125 Skyway Circle North, Irving, Texas, 75038. Name and address of publisher is Promotional Products Association International, 3125 Skyway Circle North, Irving, Texas, 75038. Owner is Promotional Products Association International, 3125 Skyway Circle North, Irving, Texas, 75038. I hereby request permission to mail the publication named above at the reduced postage rates presently authorized by 39 U.S.C. 3625. Tina Berres Filipski, Editor Avg. no. copies each issue during 12 months Actual no. of copies of single issue published date I certify the statement made by me above are correct and complete. Tina Berres Filipski, Editor Total 16,973 17,069 Copies Mail 16,506 16,659 Subscriptions Total Paid 16,506 16,659 Circulation Other 455 400 Distribution Total 16,961 17,059 Distribution Copies Not 12 10 Distributed Total 16,973 17,069 | DECEMBER 2019 | 107 CONNECT